Growth & Product Strategy
Web3 & Emerging Markets
Building and scaling digital products from zero across Web3 and emerging markets. I combine strategic thinking with hands-on execution from first marketing hire to product leadership to ecosystem development.10+ years driving measurable growth through data driven strategies.
About
I'm a growth marketing and product professional who specialises in Web3, fintech, and emerging markets. Over the past decade, I've launched and scaled digital products, executed high ROI marketing campaigns, and built engaged communities across traditional and decentralised platforms.
Most recently, I led growth initiatives for Polkadot's Staking Dashboard, scaling the platform whilst managing product development and community operations. I've also founded multiple businesses across the UK and Latin America, giving me deep understanding of both established and emerging markets.
Based in Medellín, Colombia for 5+ years, I bring unique insight into Latin American market dynamics, consumer behaviour, and cross-cultural operations. I'm bilingual (English native, Spanish B2) and thrive in remote, distributed team environments.
I combine strategic thinking with hands-on execution across growth marketing, product management, Web3 ecosystem development, data analysis, and LATAM market expansion.
Product & Growth Leadership
Building from Zero
First marketing hire experience, building systems from scratch
Cross-Functional Strategy
Leading across product, marketing, community, and operations
Growth Experimentation
Testing, learning, and scaling what works
Product-Led Growth
Aligning product and marketing for sustainable growth
Marketing & Community
Community Building & Engagement
Building and nurturing engaged communities from zero to scale
Content Strategy & SEO
Creating content that drives organic traffic and conversions
Growth Marketing
Multi-channel campaigns focused on sustainable acquisition
Performance Marketing
Paid campaigns for lead generation
Web3 & Markets
Blockchain Ecosystems
Deep expertise in Polkadot, Ethereum, and Web3 technologies
Tokenomics & DeFi
Understanding of staking, governance, and decentralised finance
LATAM Market Expertise
5+ years operating in Colombia with emerging market insights
Bilingual Operations
English & Spanish effective cross-cultural communication
Projects
Polkadot Staking Dashboard
Led growth and product initiatives for Polkadot's official staking dashboard, scaling user adoption and building an engaged community in the Web3 ecosystem. Managed cross-functional development, created educational content strategy, and executed data driven growth campaigns. Role context: I functioned as a hybrid growth marketer, product contributor, and community manager the kind of cross-functional role typical in early stage Web3 projects where you build everything from zero.
Key contributions:
- ✓Scaled platform to thousands of active users through data driven growth strategies
- ✓Built and managed engaged Discord community from scratch
- ✓Developed comprehensive educational content strategy
- ✓Coordinated cross-functional team delivering regular feature launches
JKRB Investments
Director of holding company managing diverse portfolio of technology and digital asset projects. Provide strategic growth consulting to startups on customer acquisition, operations, and scaling strategies. Specialise in Web3 ecosystem development and emerging market opportunities.
CMP Construct
Founded and scaled bespoke construction consultancy through data driven growth marketing. Executed performance campaigns achieving exceptional ROI, built organic lead generation through SEO and content, and managed full business operations from client acquisition through delivery.
Key contributions:
- ✓Executed paid advertising campaigns alongside SEO and content as part of full funnel approach
- ✓Developed SEO strategy that became primary source of qualified leads
- ✓Scaled revenue significantly through systematic testing and optimisation
Emberr Creative Studio
Co-founded interior design and architecture studio in Medellín, Colombia. Managed business operations, client acquisition, and cross-cultural team coordination. Demonstrated ability to build and scale operations in Latin American market.
GetMe.Flights
AI-powered tool for finding last-minute flight deals, combining technical development with consumer product strategy. Built as learning project exploring AI applications in travel discovery.
Paseo Token Creator
Web3 application for creating tokens on Polkadot testnet AssetHub networks. Simplifies blockchain token deployment through intuitive interface with real-time transaction tracking, multi-wallet support, and explorer integration.
Key contributions:
- ✓Built user-friendly interface for non-technical token deployment
- ✓Integrated multi-wallet support for seamless Web3 connectivity
- ✓Implemented real-time transaction tracking and explorer integration
Work With Me
I'm available for:
- First marketing hire / founding marketer roles in Web3/fintech/emerging tech
- Product-led growth and ecosystem development opportunities
- Business development and partnerships in LATAM markets
- Consulting on market expansion and growth strategy
- Contract and freelance projects
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